Go Naked: How Becca Gardner is Shaking Up The Alcohol Industry With Nonalcoholic Spirits

This week, we welcome Becca Gardner, Founder and CEO of Alt Distilling and innovator behind NKD LDY (pronounced Naked Lady) to The Renaissance Podcast. Becca is committed to making lasting changes to the culture of drinking, by creating a safe and emotionally rewarding experience through her non alcoholic spirits and promoting realness with her authentic brand message. Having a previous career in strategy consulting, Becca found herself frequently working while traveling and dining with clients, which led to an alcohol-heavy lifestyle. Struggling with burnout after a decade in the field, Becca took a sabbatical in London where she was romanticized by the accessibility of non alcoholic beverages. Always one to stand up for a cause, she left wanting to make this type of lifestyle choice easily attainable for those in the States, where drinks are often encouraged in both work and social spaces. Becca was inspired to create a brand that reignites the social aspect of drinking without the pressures or induced courage of alcohol. Recognizing that many nondrinkers avoid events simply because of the questioning they’ll receive, Becca has created a space where what people drink is not the focus and is, in fact, rather inconsequential.

In the episode, we discuss:

- Becca's past and her journey to sobriety

- The pivotal moment that inspired her to leave her successful career as a Strategy Consultant and pivot to entrepreneurship and launch nonalcoholic spirits brand, NKD LDY

- Innovating in a new industry and going up against the male-dominated alcohol industry

- Dealing with Imposter Syndrome

- The Sober Curious movement